James Percival Photography About page

A Little about me...

Hi, I’m James — a photographer based in Hinckley, working across the Midlands to create natural, expressive images for families, individuals, and brands. I’m all about keeping things relaxed, guiding you through the process, and capturing moments that feel genuine rather than staged.Photography has always been about connection for me. Whether I’m photographing a family, a business owner, or someone stepping in front of the camera for the first time, my goal is the same: to make you feel comfortable, confident, and seen. When you’re relaxed, the real moments happen — and that’s where the best images come from.

My Approach

I don’t believe in stiff poses or forced smiles. I give simple direction, keep the atmosphere easy, and let your personality lead the way. Every shoot is shaped around you — your pace, your style, and what you want the final images to say.I work with natural light, studio setups, and on‑location environments, adapting the style to suit the story we’re telling. Whether it’s a clean headshot, a creative branding session, or a family shoot full of movement, I focus on creating images that feel honest and timeless.

What you can expect

-A relaxed, friendly experience from start to finish

-Clear communication and guidance throughout

-Professional editing with attention to detail

-A session shaped around your goals and personality

-Images you’ll be proud to share and look back on

Photography gives me the chance to meet people, hear their stories, and create something meaningful with them. It’s not just about taking a nice picture

Photos are a great way to tell a story...